Launch Your Light
Welcome to Launch Your Light, the podcast for soulpreneurs, lightworkers, and visionary women ready to align with their soul’s purpose and grow a business that feels good and does good. Hosted by intuitive business coach Jayme Gray, each episode combines spiritual insight, practical business strategy, and actionable steps to help you share your gifts, achieve sustainable success, and live a life of freedom. Topics include soulful marketing, human design in business, organic growth strategies, and leading with heart. Tune in weekly to illuminate your path and launch your light into the world.
Launch Your Light
Ep 80. Storytelling, Soul, and Business: How Authentic Stories Build Connection, Trust & Impact w/ Danielle Evans-Cole
In this episode, Jayme sits down with Danielle, founder of Cultivated Storytelling, for a rich conversation on the power of storytelling in business, spirituality, sales, and human connection.
Danielle shares her journey from working as a litigation attorney to reclaiming her lifelong love of writing and storytelling. After years in careers that didn’t fully fit, the pandemic created space for Danielle to finally pursue her calling. With the support of a career coach, she launched Cultivated Storytelling, a mission-driven business helping solopreneurs, small businesses, and social impact organizations craft meaningful, ethical, and resonant stories.
Together, Jayme and Danielle explore why we are entering a new era of storytelling, one where authenticity, emotional connection, and lived experience matter more than polished marketing scripts.
In this episode, we cover:
- Why storytelling is one of the most powerful tools in business and marketing
- Danielle’s transition from law to writing, editing, and storytelling
- How storytelling builds trust, empathy, and long-term relationships
- The role of story in sales, messaging, and customer journeys
- What a “story bank” is and how to build one for your business
- Understanding your core “why” story as a business owner
- Ethical storytelling in mission-driven companies and nonprofits
- The difference between nonprofit and for-profit storytelling
- How stories activate the whole brain (not just logic and facts)
- Using storytelling to bridge differences and foster understanding
- Why listening is just as important as telling stories
- Exploring unique passions and interests to create deeper conversations
- How AI can support storytelling without replacing human creativity
- Why we’re on the brink of a creative and artistic renaissance
Danielle also shares insights from her work with social impact organizations, nonprofits, and mission-driven entrepreneurs, highlighting the responsibility storytellers carry when working with trauma, advocacy, and change-making movements.
Jayme reflects on how storytelling shows up in her own work, business school, and podcast, and why story is foundational not just to marketing, but to how humans connect, remember, and take action.
This episode is for:
- Entrepreneurs and solopreneurs
- Coaches, creatives, and service-based business owners
- Mission-driven brands and nonprofits
- Anyone wanting to improve their messaging, sales, or client journeys
- Humans who care about connection, empathy, and meaningful communication
✨ Danielle shares where to find her work, including her website and social platforms, and offers complimentary consult sessions.
If you’ve ever felt stuck with “what to say” in your business, or sensed that your story matters more than you’ve been told, this episode will shift how you see storytelling forever.
You can learn more about Danielle here:
https://www.cultivatedstorytelling.com/
Learn more about working with Jayme here: https://launchyourlight.co/daydream